 Planning Your Marketing for the Economy Re-Opening
“How many times have we all said “When I have time I’m going to update my website.” or “When I get a chance, I’m going to put ________ out on social media.”? Guess what? Now is that time. Whether you're a DIY-er or have a marketing manager, take this time to evaluate and update your marketing efforts. Have your products or services changed? Are your photos current? Most of us can find at least one or two things on our websites that could use a fresh look. Work on your social media content. Plan out ideas for the next 6-12 months so you have a strategy and purpose behind your posts. Take pictures (lots of pictures!) or partner with a photographer to update photos of products, equipment, and the people who make your business a success. Write new material. Ideally a paragraph about each product or service you offer. These paragraphs can be used to develop blog posts, social content and website updates. Treat this time as an opportunity to catch up and maybe get ahead. It doesn’t have to be done all at once. Baby steps. If you need help, contact your local marketing and photography professionals. Many of them have been working remotely for years and would be happy to help you navigate through this time.” Originally published on 5/20/2020: https://www.linkedin.com/pulse/planning-your-marketing-economy-re-opening-shawna-jokinen/
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